Brands are judged by what they do, not what they say.
We founded People Made on a strong belief.
That brands are defined by what they do, not what they say. They’re built from the inside-out by a culture that consistently delivers a distinctive employee experience.
That’s why we connect brand and culture as one.
We bring these two worlds together through four service areas, spanning strategy and activation across purpose, culture. Evp and experience.

Brand and Purpose

  • Purpose
  • Values
  • Mission and vision
  • Proposition and positioning
  • Visual Identity
  • Tone of Voice
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Culture Change and Employee Experience

  • Qualitative research
  • Target Culture definition
  • Behaviours framework
  • Activation planning
  • Culture handbook
  • Managers Toolkit
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EVP and Employer Brand

  • Competitor audit
  • Talent segmentation
  • Employee Value Proposition
  • Persona mapping
  • Candidate experience
  • Employer brand identity
  • Employer brand assets
Learn more

Service Culture and Customer Experience

  • Service philosophy and principles
  • Employee experience
  • Customer experience
  • Change management
  • Employer brand campaigns
Learn more

How can we help your brand?