Frequently Asked Questions
What is a brand and culture agency?
As a brand and culture agency, we make the essential connection between what your brand promises, and how your culture can support the business and its people to thrive. We often work with brands in a few of these areas or sometimes all, depending on the business need. Through our work in this service area, we answer the question:
—How does your brand strategy propel the business forward, engaging and connecting your people behind a common goal?
With a mixture of experience under one roof, from branding to consulting, in-house to agency, HR to marketing, People Made can help connect the dots.
What can People Made help with?
—Brand strategy: This involves defining your brand positioning, proposition, mission, vision, purpose and core values. This will help you tap into your customer needs, create an ownable space and develop a unique brand voice that has cut-through.
—Brand identity: Concepts and big ideas that create, develop or further the visual identity of your master brand.
What are the typical scenarios in which businesses work with People Made?
—You’re growing and scaling – you need to articulate the brand and remain relevant to your customers.
—You’ve undergone mergers or acquisitions or expanded to different locations, so you want to reinforce the brand strengths and opportunities.
—The business has pivoted, is undergoing a leadership transformation, or is adding new services and products. Through your brand strategy, you want to signal a new chapter and galvanise your people in the vision and purpose.