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Understanding your culture and people: the culture diagnostic

What is a Culture Diagnostic?

A culture diagnostic captures a snapshot of your company culture today. It pinpoints the cultural strengths, threats and opportunities for culture evolution to help your business deliver its strategy. The diagnostic is data-led, based on qualitative and/or quantitative research, listening to your people, understanding how you work, and analysing the mindsets and behaviours that drive your organisation. We then compare this with your business goals and objectives, as well as what your brand and customers need, to determine how effectively your culture is supporting you to achieve your ambitions.

Our methodology explores four core quadrants of company culture:

  • —How you work together
  • —How you approach change
  • —How you make decisions
  • —How you deliver results

Think of the diagnostic not as a test, but as a process of discovery to give you a true picture of your company’s culture today, to help you make more informed decisions for the future.

Who is This For?

The culture diagnostic is for founders, leaders and People teams. It could help you:

Assess your reality today: understand the threats and opportunities for your company culture

Plan for the future: make data-driven decisions to help you plan the company culture workstreams for the future

Inform reporting: Inform your company culture reporting for your board, investors and key stakeholders

Measure progress: track the progress of your culture transformation over time

Track ROI: Demonstrate the return on investment following your culture transformation

Better deliver for your customers: Harness your culture to deliver higher value and a better experience for customers

How long does a culture diagnostic take?
A culture diagnostic can be as targeted or expansive as you need it to be. Typically it can take between 3-8 weeks depending on the type of research methods used, and data provided.
Is this just another employee survey?
Our blend of qualitative and quantitative research enables us to understand the ‘why’ behind the ‘what’ leading to deeper insights and richer storytelling. Assessing findings with your business strategy enables us to create a report which isn’t just about generic ‘good’ or ‘bad’ cultures, but about the unique culture your business really needs.
Will our employee responses be confidential?
We take confidentiality very seriously, anonymizing our findings and handling data with care.
What happens after we get the report?
The culture diagnostic can be a standalone exercise or the foundation for further work with People Made on culture transformation, EVP or employee experience.

How we approach your culture diagnostic

We follow a 3 step process to deliver a culture diagnostic.

Discovery: We start by listening to you. What are your ambitions and goals with this report? What questions are you trying to answer?

Research & Analysis: Through qualitative and/or quantitative research, we gather the data needed, looking for patterns in behaviour, language, ways of working and beliefs. Our research can be tailored to be as expansive or targeted as you need, from leadership interviews, and employee focus groups, to anonymous surveys, we can even use the data you provide if you’ve recently undertaken your own research.

Synthesis & Insight: This is where the magic happens. We translate the raw data into a powerful, clear narrative. We deliver not just a report, but a story—the story of your culture right now.

What we deliver

You will receive a comprehensive culture diagnostic report that articulates:

Where you are going: what your business is aiming for, your strategy and objectives for the future

Your current culture: using our framework to cover our 4 core components of culture: how you work together; how you approach change; how you make decisions; how you deliver results

Threats and opportunities analysis: assessing how your current culture supports where your business is going, which behaviours and characteristics are in service of your business, and which are holding you back.

How you’ve evolved: Tracking any changes since your last culture diagnostic (if applicable)

The first step towards building the culture your business needs is understanding where you are today. Our culture diagnostic gives you targeted, actionable insight to plan your next move.
Let’s talk about your culture. Book a complimentary, confidential consultation to discuss how a culture diagnostic can provide the clarity you need to move forward.
Understanding your culture and people: the culture diagnostic - People Made | Culture and Experience, EVP and Employer Brand Agency