First, we set down strong foundations for growth and to bring the brand to life from the inside out. We gave cardfactory a clear directional focus with a robust and compelling brand strategy that would guide its activities and decision-making.
Next, we translated the strategy into a brand personality and distinctive tone of voice to enable the brand to communicate in a consistent and creative way. We used these tools to refresh the visual identity and create clear assets that could inspire future creative work.
Our next step was to bring the brand to life internally and externally through a brand-led customer experience strategy. Its goal was to deliver a consistent, distinctive cardfactory experience across omnichannel touchpoints.
We also helped to define a new brand architecture to make products easier to navigate and maximise range opportunities. This work led to a new product strategy, with more opportunities to expand into new categories and price points.
Our final piece of creative work was to bring the refreshed values and strategy to life through an inspiring culture film, which told cardfactory’s story for it’s key stakeholders.
We wrapped up deliverables into a brand playbook, a customer insights playbook and visual identity guidelines. These gave cardfactory all the tools it needed to implement the brand consistently and creatively.