Lauren Purnell

Lauren is a Strategy Director at People Made with over 10 years’ experience shaping brand, culture, employee and customer experience. Holding a Master’s in Brand Strategy, she combines sharp analysis with a flair for messaging and storytelling.

Lauren has partnered with leading global brands across sectors including tech, hospitality and luxury retail to capture, express and activate their internal and external strategies. She’s passionate about connecting business ambition with human experience – turning insight into something people can believe in, act on and feel proud to be part of.