Kristin Ellington

Director of Business Strategy - US

Kristin Ellington is a strategic advisor and operational leader with deep expertise in building brands that deliver from the inside out. With over 25 years’ experience spanning startups, nonprofits, and global campaigns, she helps organizations define what they stand for—and build the culture, systems, and experiences to live it. Her work spans employee value proposition (EVP) development, brand-led transformation, and people-first operational design. Kristin brings a rare combination of sharp strategic thinking, creative execution, and operational clarity to every engagement. She’s passionate about aligning business ambition with authentic brand expression—turning internal culture into a strategic advantage.