Kat Norman

Kat brings a strategic and creative lens to business development, with deep experience shaping pitches and approaches across sectors including technology, professional services, retail and property. Her work is grounded in a sharp understanding of client and audience needs - particularly in the HR, culture and service experience space.

She excels at distilling complex challenges and connecting them to how People Made can offer empathetic and practical support - from employer brand and employee value proposition to service culture and creative activation. Kat is driven by delivering programmes that are rigorously built in collaboration with clients, always with the goal of defining authentic and stretching cultures that empower people and elevate customer experience. Her team is committed to every piece of published content and PM event, offering relevant and impactful recommendations for clients and prospects alike.