Alastair Webb

Alastair blends mixed-methods research and strategic storytelling to help organisations uncover what truly connects people to their brand and culture. With experience spanning consumer insight, employer brand and culture strategy, he brings a human-centred perspective to building brands that resonate both inside and out.

With a background in organisational and consumer psychology, Al has worked on global insights and strategy projects for clients including Visa, Mondelez, Samsung and Jaguar Land Rover and is passionate about turning complex questions into simple, actionable strategies that drive belonging, clarity and connection.