- —Culture Transformation: We guide organizations through the complexities of long-term culture change, creating positive environments that align with strategic goals.
- —EVP & Employer Brand: We craft differentiating Employee Value Propositions (EVPs) and authentic employer brands that attract and retain top talent.
Our mission
We believe that a brand’s true value is defined by what it does. Our mission is to close the gap between promise and reality by uniting your purpose, values, and culture. This inside-out approach is our core expertise, enabling us to build better brands and create employee and customer experiences that are both authentic and impactful.
How we work
We’re a place where people come first – both our own people and our clients. It’s a privilege to be invited into our clients’ businesses, getting to know what makes them tick, deeply listening to their people and representing their voices in the work we do. It’s a big responsibility and one that we take seriously with deep care and balance - knowing when to support and when to challenge. We love nothing more than seeing our clients succeed, winning over their stakeholders and making a real impact for their people and the business. It’s what drives us every single day and keeps our own culture strong and passionate.
This is how our approach benefits you:
- —Agile and Entrepreneurial: We operate with a 'can-do' attitude, moving with the speed and agility of a start-up. This allows us to quickly adapt to client needs and market shifts, ensuring that our work is always relevant and effective.
- —A Culture of Collaboration: We believe the best work comes from a partnership that is right for you. Whether that’s working as an extension of your team, or working as a dedicated resource creating a partnership built on open communication and shared success.
- —Purpose-Driven Delivery: Our people-first philosophy extends to our work. We focus on celebrating every milestone, supporting one another, and providing the flexibility needed to balance personal and professional commitments. This ensures our team is motivated, resilient, and fully invested in delivering the best possible outcomes for your brand.
By prioritizing our people and creating a culture of collaboration and agility, we ensure that every project is delivered with the expertise, commitment, and creative thinking it deserves.
Frequently Asked Questions
What is a Brand and Culture Agency?
A brand and culture agency makes the essential connection between what your brand promises and how your internal culture delivers on that promise. At People Made, we provide a full-service offering, combining expertise from the worlds of branding, consulting, human resources, and marketing. Our work directly answers a critical question for leadership: How do you build a cohesive, people-first culture that fuels a distinctive and memorable brand?
Our services are designed to bridge the gap between strategy and execution, helping you align your brand with the actions and behaviors of your people to drive long-term growth and success.
What is an Employee Value Proposition (EVP) and how can People Made help our business?
An Employee Value Proposition (EVP) is the unique set of benefits and values that an employee receives in return for the skills, capabilities, and experience they bring to a company. It is the defining reason why someone would want to work for and stay with your organization.
At People Made, we are experts in crafting compelling and authentic EVPs. Our methodology ensures your EVP is not just a marketing statement, but a genuine reflection of your company's culture and employee experience.
We work with clients to:
- —Attract Top Talent: By defining and communicating an authentic EVP, we help you stand out in the job market and attract the right people for your business.
- —Retain Key Employees: We design a compelling employee experience that reflects your EVP, helping to foster loyalty and reduce staff turnover.
- —Build a Cohesive Employer Brand: We align your internal culture with your external brand, ensuring your employer brand is a consistent and powerful narrative across all touchpoints.
How do you help businesses with Service Experience?
We help organizations cultivate a customer-first culture by developing a clear Service Philosophy and a set of unique Service Principles. This ensures every interaction your frontline staff has with a customer is memorable, distinctive, and aligned with your brand.
We typically work with businesses that are:
- —Growing and Scaling: We help growing businesses to embed a strong service experience that can fuel their expansion and ensure their frontline staff are equipped to deliver on customer needs.
- —Undergoing Mergers and Acquisitions: We create an overarching service philosophy that can unify different teams and adapt to new markets, ensuring a cohesive way of working across the business.
- —Transforming their Leadership or Business Model: We help companies to signal a new chapter and alter perceptions by creating a fresh service experience that aligns with their new direction and attracts a different type of customer.
