Our Expertise and Who We Are

Who we work with

We partner with some of the world’s most exciting and pioneering leaders - the ones ready to embrace an inside-out transformation. Our work is to close the gap between promise and delivery, whether that means unifying disconnected global teams with a shared purpose, re-energizing an iconic employer brand, or embedding the culture needed for the next chapter of growth. Our work inspires the kind of lasting, meaningful change that fuels your future success.

In our latest client survey (2024-25) , 100% of our clients said they were likely or very likely to recommend working with us, describing us as 'a valued partner that I fully trust and rely on for thought partnership and strategic execution'.

Our Core Expertise: Strategic Insight & Measurable Transformation

We believe in inspiring lasting, meaningful change. As trusted partners, our global, multidisciplinary team brings a wealth of experience and capabilities to the table, combining strategic thinking, employer brand expertise, and creative strategy to deliver measurable results. Our collaborative work has helped clients win industry awards for outstanding workplace culture definition and development, a powerful validation of our impact.

The People Made Way: Can-Do, Entrepreneurial, and People-First

Our commitment to being people-first informs everything we do. We operate with a can-do, entrepreneurial, and empathetic attitude that allows us to move with speed and agility. We are driven by a passion for uncovering the hidden truths within your organization and challenging traditional thinking to explore the most exciting and authentic opportunities for growth.


Uniting a global team through a dynamic, people-led EVP
Meta is one of the biggest players in the tech engineering space, having evolved from Facebook the platform into a brand that represents much more than social networks. A global powerhouse focused on AI-driven innovation, they needed to reinvent themselves to connect with external talent and better position the company outside of simply being Facebook.
Highly personalised
We don’t do one-size-fits-all approaches. Our tailored programmes are built to deliver the best outcomes for your organisation, centred around impact.
Always collaborative
We take a hugely immersive and collaborative approach – getting close to your brand, stakeholders and communities throughout to connect the business and people needs together.
Listen and challenge
We love to listen, question and challenge to find new ideas and approaches – pushing you to go further but always having your back.
Flexible and agile
We’re nimble and quick to respond. From onset to execution, we’re here to support you with the solutions, tools and guidance to get results.
Results-Driven Impact
We combine strategic thinking, brand expertise, and creative strategy to deliver measurable results. Our success is defined by your long-term growth
Inside-Out Philosophy
We close the gap between promise and delivery. We are founded on the principle that your organisation is built by your culture, true inside and out.
Global & Proven
Founded in 2012 with a global footprint across London, New York, and Singapore, we’re equipped to deliver solutions for complex, multinational challenges.
Our work is powered by a multidisciplinary collective of pioneering strategists, employer brand experts, and creative leaders
Our team - based across London, New York, and Singapore - brings a wealth of experience gained inside global brands and leading agencies. We are authoritative thinkers responsible for uniting purpose and culture to deliver measurable client transformation. To us, expertise means both years of experience navigating different business challenges and sectors, as well as a shared, entrepreneurial philosophy and the proven capability to challenge tradition and inspire change. Meet the people who turn the inside-out approach into award-winning reality on our About page.

How We Partner for Transformation

Our approach is tailored to each business challenge and proudly people-first. We consider who needs to be involved, how we can connect the work with other milestones in businesses, and ways we can turn skeptics into advocates. We don't constrict ourselves to rigid programs, we’re proud to partner with our clients to champion their goals and bring insight, energy and excitement through the program experience.

Our 3-Step Approach:

We deliver for our clients through an engaging cycle of discovery, design, and activation.

  1. Uncover & Synthesize: We start by taking a hugely immersive and collaborative approach, getting close to your people, brand, and stakeholders. We love to listen, question, and challenge to uncover the hidden truths within your culture and align on the true business challenge. From here, we can make recommendations and supply the building blocks for the next phase.
  2. Design & Strategize: This is where the expertise of our global strategists comes into play. We combine strategic thinking with creative insight to craft a highly personalised solution - whether it's an award-winning EVP, a new service philosophy, or a long-term culture roadmap. As aligned on in the program set-up, we’ll design solutions with bespoke measurement to achieve your desired impact.
  3. Activate & Embed: We move beyond documents and workshops to ensure lasting and meaningful change. We provide the training, tools, and guidance required to bring the new brand and culture to life. We equip your leaders, drive momentum, and ensure the work is authentically embedded across the business and your people.
How can we help your brand?
Ready to build measurable, award-winning impact?