
Why Is Culture Change Important For My Brand?
Culture change supports a change in business direction, when transformation is needed. To meet the refreshed needs of the business, brand and people strategy, culture is an important lever to help transform businesses from the inside and equip employees to deliver on business goals. It’s essential for organizations that want to remain competitive, relevant and innovative. A strong, positive culture can:
- —Improve employee engagement and productivity: A positive culture can lead to happier, more motivated employees.
- —Enhance customer experience: A strong culture can lead to better customer service and satisfaction.
- —Boost innovation: A culture of innovation can drive new ideas and products.
- —Boost performance: A strong culture clarifies what good looks like and how to work efficiently to deliver results.
- —Attract and retain top talent: A strong culture can attract the best and brightest.
How Can People Made Help With Your Culture Change?
People Made can assist with culture change initiatives by:
- —Conducting a Culture study: Understanding an organization’s culture today, and identifying the elements to keep, change or add for the future, plus the cultural shifts required to get there.
- —Developing a Target Culture: Defining the culture needed for the future and corresponding behaviors to live the culture day to day.
- —Activating Culture Change: Using proven change management techniques to bring an organization along the journey and deliver long term impact.
- —Measuring Culture Change: Tracking progress and measuring the impact of initiatives.
What Is Employee Experience And Why Is It Important?
Employee experience refers to the sum of all interactions an employee has with an organization. A positive employee experience can lead to:
- —Increased employee belonging and productivity
- —Improved employee retention
- —Enhanced company culture
- —Better customer experiences
How Can People Made Help Improve Employee Experience?
People Made can help improve employee experience by:
- —Conducting Employee Research: Gathering feedback from employees to identify areas for improvement.
- —Developing Employee Engagement Strategies: Implementing initiatives to boost employee morale and motivation.
- —Designing Effective Employee Journeys: Optimizing the employee experience from onboarding to offboarding.
- —Providing Leadership Training: Equipping leaders with the skills to create positive work environments.
- —Measuring Employee Satisfaction: Tracking key metrics to assess the impact of initiatives.
How Does People Made Conduct Qualitative Research To Understand Employee Experiences?
People Made uses a variety of qualitative research methods to understand employee experiences, including:
- —Interviews: One-on-one interviews with employees to gather in-depth insights.
- —Focus Groups: Group discussions to explore specific topics in more detail.
- —Surveys: Collecting quantitative and qualitative data from employees.
- —Observations: Observing employees in their work environment to gain insights into their behaviors and interactions.
By using these methods, People Made can uncover valuable insights into employee needs, motivations, and challenges.
What Is A Target Culture, And Why Is It Important?
A target culture is a desired future state for an organization's culture, which we closely align with the brand, business and people needs. This way it drives the change and future state which supports the business growth, whilst being authentic to the reality. A well-defined target culture can:
- —Align employees with the organization's goals
- —Improve speed of decision-making
- —Enhance employee engagement
- —Boost organizational performance
How Can People Made Help Develop A Behaviours Framework?
A behaviors framework outlines the specific behaviors that employees should exhibit to align with the organization's target culture. People Made can help develop a behavirs framework by:
- —Identifying key behaviours that support the organization's goals.
- —Creating clear and concise parameters for exhibiting the behaviors day to day.
- —Developing a system for recognizing and rewarding desired behaviors.
- —Providing training and coaching to help people leaders manage employees and develop the desired behaviors.
By implementing a behaviors framework, organizations can create a more consistent and aligned culture.
How Do I Help More Women Become Leaders In My Organisation?
Fully understanding the barriers to progression within your organization is a key first step to helping more women become leaders, before tailoring your solutions to remove those barriers. People Made can help you build a more diverse leadership population by:
- —Undertaking qualitative and quantitative research to understand the barriers to progression for women and other underrepresented groups
- —Pinpointing moments in the employee lifecycle such as recruitment and talent development where improvements are needed
- —Developing and implementing a strategy to develop a more inclusive path to progression, that enables more women to become leaders in your organisation


