Boundary-breaking Farfetch were making hundreds of hires a month to match growth when we met but they needed help answering one big question: ‘How could they become where the world’s best talent wanted to be?’ Working closely with leaders, including founder José Neves, we solidified their talent strategy and created a global People Promise to match their radical spirit in an invitation to ‘Do what’s never been done’.
Through in-depth qualitative research, including leadership interviews, focus groups and ‘Culture Hacks’, we uncovered the insights within the Farfetch people and culture to determine the most differentiated and authentic People Promise. One that spoke to the current population and future talent.
We reimagined the experience of the 10th anniversary global gathering to launch the People Promise in a brand-led day-to-night ‘Festival of Farfetch’.
To speak directly to the core audience of current and future engineers at Farfetch, we conducted supplementary research to understand how the global people promise needed to flex to speak more directly to tech talent and support recruitment targets.