When we met, Shop Direct were soon to become The Very Group – the perfect time to re-evaluate their culture and encapsulate it in a new people promise, for their new world. We worked closely with the PLT and Exec Board, getting stuck into big philosophical questions – what to protect and enshrine, what to change and adapt – and how best to balance their need to be a retail, financial services and tech / data business all at once. The result? A Culture Strategy and EVP to bring back the buzz – and one every part of the business could get behind. The EVP focused on what The Very Group are better than anyone at – Reinvention! – and paired it with a mission-driven invitation to ‘Join the reinvention and rewrite retail’.
A transformational culture model
As the business geared up for huge change, the direction for the culture needed to be set from the top. We ran a short, sharp set of workshops with the PLT and Exec board to develop a bespoke culture model, outlining the interdependencies and nuances of their culture to give them a strategic guide to transform the business, drive productivity and performance.
An EVP system for a complex business
We translated the overarching EVP for each of part of The Very Group – breaking down the proposition to show how each team contributed to the EVP and creating targeted messaging for each talent segment highlighting individual benefits and nuances for the distinct groups.
Bringing it to life
Never ones to shy away the possibility of party – the EVP was well and truly brought to life in a series of launch events including all-staff balcony briefings, Street events, Culture Weeks, Values Safaris and captured in a culture book that weaved the EVP, culture and values together in a oh-so-Very way.